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How Whole Foods Market uses social media to keep its marketing fresh
Responses to customer comments make up 85% of all the tweets sent out by Whole Foods Market stores, said Bill Tolany, the company’s integrated media, at the recent Corporate Social Media Summit in New...
View Article3 quick questions to help leaders get out of the way
We all like to think we are leading the way for our teams, but how do we know we aren’t only in the way? Ask yourself these questions. If I weren’t here, would this meeting still happen? Earlier in my...
View ArticleDon’t be a liar — and other brilliant ways to increase trust
According to Edelman’s 2012 Trust Barometer, 53% of the global public ages 25 to 64 (slide No. 7) do not trust business. This is neither surprising nor acceptable. What are the causes of this mistrust,...
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